Perspectives on B2B marketing, AI in GTM, and why most outbound still sounds like it was written by a committee.
Everyone rushed to plug ChatGPT into their outbound workflow. Open rates went up for a month. Then buyers caught on. Here’s the difference between AI-assisted and AI-dependent outreach, and why it matters more than you think.
Read article →Starting outbound from scratch is brutal. Here’s the framework we use with early-stage companies to get from zero meetings to a repeatable engine.
Prompt engineering is a band-aid. If your AI doesn’t understand your industry’s structure, no amount of clever prompting will fix the output.
Mail merge isn’t personalization. Neither is mentioning someone’s company name. Here’s what it takes to write outreach that makes prospects think "they get us."
You scanned 200 badges at the conference. Six months later, 190 of them are untouched in your CRM. The problem isn’t the event — it’s what happens after.
They had the leads. They had the product. What they didn’t have was the intelligence layer connecting the two. Here’s how we bridged that gap.
Full automation is a trap. The companies getting the best results from AI marketing aren’t removing humans — they’re putting them in the right seat.