About us

We got tired of watching smart companies send dumb emails

So we built a GTM engine that actually understands your buyers — their world, their pressures, their language. Not just their job title.

The short version

Campaign Like a Pro was founded on a simple observation: B2B marketing has an intelligence problem, not a tools problem. Companies are drowning in platforms but starving for relevance.

We saw sales and marketing teams spending hours crafting outreach that could’ve been written by anyone, about anything, for anyone. Meanwhile, the data they needed to say something smart was scattered across CRM fields, 10-K filings, G2 reviews, LinkedIn posts, and industry publications.

So we built CLAP — an AI engine grounded in industry ontologies that connects the dots between buyer signals and messaging that actually resonates. Not generic "AI-powered" content. Real, specific, human-reviewed campaigns that sound like they were written by someone who’s been in your buyer’s shoes.

We work across security, healthcare, logistics, and other B2B verticals — always starting by learning your world before we write a single word.

65+

Enrichment signals per lead

100+

Sources scanned by our AI

Days from kickoff to live campaigns

What drives us

Three beliefs that shape everything we build

Relevance beats volume

One well-researched email beats fifty generic ones. We’d rather send 100 messages that start conversations than 10,000 that get archived.

AI needs a human co-pilot

AI is brilliant at pattern recognition and scale. It’s terrible at knowing when something sounds tone-deaf. That’s why every campaign has a human quality gate.

Build to transfer, not to trap

We’re not trying to become your permanent vendor. Our Customize-Operate-Transfer model means you own the system once it’s working. We succeed when you don’t need us anymore.

Our process

The RAPID Framework

From discovery to live campaigns and measurable results in 90 days.

Research

Deep discovery of your category, company, competitors, and systems

Analyze

Competitive landscape, themes, differentiators, and hooks

Plan

Campaign strategy, content roadmap, and messaging framework

Implement

Launch campaigns, rapid test and iterate

Deliver

Measure, optimize, and refine for impact

The team

People who’ve been in your shoes

Ashwath Kakhandiki

Founder & CEO

Full-stack marketer and demand generation leader who’s lived through the pain of building pipeline from scratch — and knows what actually works.

Jayanth Vijayaraghavan

CTO

Built, managed, and grew engineering teams at leading companies. Turns complex AI systems into reliable, production-grade infrastructure.

Dharma Kuthanur

Advisor — VP Product Marketing, Informatica

Brings deep enterprise product marketing experience to help sharpen CLAP’s positioning and go-to-market strategy.